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| | # 31 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
One hint on this subject might come from a review of our visitor or "guest" lists. I believe it's a fairly routine matter to determine how many different PCs log in per month as "guests" and tally what parts of the forum they go to most often. It would be really interesting if our "guests" number 1000 or more over a three month interval. If so, that suggests that if we make an effort to broaden our scope and be more inclusive, that new members, drawn initially from our visitor base, might be forthcoming. This, obviously would help the hobby as well as our forum, | ||||||||||||||
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| | # 32 Quick Link (permalink) | |||||||||||||
| Re: The Evolving Diecast Market You need to take into consideration that probably 33% (or more) make up the membership on both forums.. I think AgentX20 on the UK forum once said there are only about 500 dedicated collectors between the US and UK, and that number would tend to make sense when a diecast issue of 262 sells out and a diecast issue of 600-800 is still available months after issue.. | |||||||||||||
| "The object of war is not to die for your country but to make the other bastard die for his." - General George Patton My webshots page: http://community.webshots.com/user/hworth18 | ||||||||||||||
| | # 33 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
So we're a right exclusive bunch then ... ? | ||||||||||||||
| One sheep to rule them all ... | |||||||||||||||
| | # 34 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
Absolutely, CC. The big problem is we are using the phrase "I wonder". And I'd be prepared to lay a years salary on the table that says Corgi's Marketing Department is using a similar phrase. How can I be so sure of this? I've worked in enough of them during my career to know that it is a rare day that adequate funds are secured to underwrite meaningful research. It also takes time to gather, interpret and apply. So instead they 'wing it'. And because this is such a fickle and NEW market place (with NOW such competition), I can see Corgi's marketing group being overwhelmed. You are right. At the end of the day, 1,700+ combined members translate into about 50-80 active (vocal) members across both forums. But -- are the quiet ones buying and not talking?? What are the lurkers doing? I don't know -- this frustrates AND intrigues me all at the same time! I hope Corgi knows what they are doing. JPN | ||||||||||||||
| "This exhibit is permanently closed." | |||||||||||||||
| | # 35 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
Just a note for what it is worth -- I often DON'T sign in -- either out of laziness or I'm using any one of my various other browsers / computers -- so I become a 'guest' in the eyes of the tracking software. I wonder how many others do somewhat likewise? (Sign in at home but not at work, for instance.) JPN | ||||||||||||||
| "This exhibit is permanently closed." | |||||||||||||||
| | # 36 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
A real bummer for me... my two favorite 1:48 producers are on that list, but I have suspected for some time that they will soon throw in the towel. If C1 and EI go, it leaves me with HM and Corgi as the only 1:48 diecast alternatives. | ||||||||||||||
| The Wayne H. Nelson Liberator Aircrew (458th Bombardment Group, Horsham St. Faith, England, 1944): http://www.458bg.com/crewnelson.htm | |||||||||||||||
| | # 37 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
Interestingly both Gemini and Corousel have established businesses in other areas. Perhaps the return on their investment in warbirds was disappointing and they have decided to concentrate on their core business. | ||||||||||||||
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| | # 38 Quick Link (permalink) | ||||||||||||||
| Re: The Evolving Diecast Market
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"Flying is more than a sport and more than a job; Flying is pure passion and desire, which fill a lifetime" Adolf Galland | |||||||||||||||
| | # 39 Quick Link (permalink) | |||||||||||||
| Re: The Evolving Diecast Market As far as the current size of the diecast warbird market is concerned, there is a tendency to underestimate it when using forum membership as a guide. For example, say a typical U.S.-based online seller makes a meager $100,000 pre-tax profit on this segment of the diecast business. If you assume an average retail price per unit of $50, this nets the vendor about $20 after accounting for his expenses. So, to generate an annual income of $100,000, the vendor must sell 5000 models. Of course, there are many more than 20 online vendors serving the U.S. and overseas markets. In addition, there are countless hobby stores plus mass market chains and, of course, there is eBay. | |||||||||||||
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| | # 40 Quick Link (permalink) | |||||||||||||
| Re: The Evolving Diecast Market This may go back to what I was saying about there being more buyers than we think there are. Take that 50k number you threw out there Ed. If that holds up, then UK and US forum members account for only 1-2% of the market... Can that be right? Maybe. The other night I noticed 26 members on here and 84 guests! This question of who buys all these models has fascinated me for a while now because it wasn't too long ago that I had also never thought of collecting airplanes,and reading the books and buying the art...........and so on.................. | |||||||||||||
| Rein muß er und wenn wir beide weinen | ||||||||||||||
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| The Model Hangar Diecast Forum | This thread | Refback | 02-03-2008 03:20 PM | |
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