Copy of letter posted on the DAWF by Spock
The Official Corgi Statement - 230207
Reproduced below is the Official statement from Corgi. More information to follow but looks to me that common sense may indeed be breaking out at Head Kennel!...........
2007 COLLECTOR RANGE RATIONALISATION – Supporting the Trade and the Consumer
Further to the recent merger of Corgi Classics, Master Replicas and Cards Inc, the new Corgi International business has taken the strategic decision to rationalise the Corgi Collector range. A significant number of products featured in the 2007 catalogue have been deferred (circa 150), the models retained (circa 400) being the most desirable in terms of livery and tooling. In addition we have reduced the production quantities of the remaining models to promote sell out at good prices and enhance the overall collectability of the Corgi brand.
This programme of work is designed to create a stronger more focused Corgi Collector category moving forward and to avoid residual product entering the market and affecting both product and brand value.
More details to be announced regarding the above changes in the coming weeks.
23rd February 2007
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