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Old 02-09-2007, 05:13 AM   # 7 Quick Link (permalink)
Legio LXXII
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Re: American International Toy Fair

I do have one concern though and it relates to you mentioning that in "most cases" the production run will be "less than 500 units world wide" which, in my opinion, is far too small for 1/72 die-cast armour models at the particular (hopefully reasonable) price-point at which they may be offered. I believe that production numbers between 1000 - 1500 would be more appropriate (depending on the number of different versions/liveries that are to be produced from each mould of course).

My reasoning is based on the fact that armour die-cast tends to be generally cheaper than aircraft and is very popular in 1/72 scale, not only for collectors, but also some wargamers and the like. My concern is that with production runs of 500 you are going to be upsetting many potential customers and not realising the profit potential of your great products (looking forward to the Flak 36/37 "88") .

I agree fully. Wargamers make up a good portion of the customer base that buy 1/72 diecast tanks, yet manufacturers ignore their buying trends. Bet there's not too many collectors buying 24 of a specific tank, unlike several wargamers I know that do this on a regular basis.
 

Diecast 72 - 1/72 diecast tank resource website
http://www.diecast72.com
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