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Old 02-09-2007, 04:27 AM   # 6 Quick Link (permalink)
Cardinal
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Meritorious Service Medal

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Join Date: Sep 2006
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Re: American International Toy Fair

Dear Members,

Yes the American International Toy Fair is just days away. New artillery will be seen at toy fair, a Pak 40 in 1:72 scale. This of course will be accompanied by the German 88 that has already been talked about. I love the detail on the Pak 40 and think you will as well. It has great movement.

As far as tanks go, you will view for the first time a production version (minus production paint) of the Crusader that we have been working on. It looks great. Also available is the Panzer III M, which is completed with production and will be in our warehouse in a matter of weeks. The skirt has been thinned, and the turret retooled.

Now for the news that I have been waiting to disclose to you and our retailers: What will be talked about with our retailers in length at toy fair is the production numbers we will be producing the 1:72 scale line. Almost every item in the 1:72 scale lines will be switched to very limited numbers. I know this forum likes to know exactly what limited means, so I will tell you. Limited means less than 1,000 world wide distribution. And in most cases less than 500 units world wide distribution, without re-releases. Now that is limited!!!

So if you are a retailer do not forget to stop by our booth, 5813. And if you are unable to attend, we will have daily posts on the Admiral Toys’ website with photos of new releases and information in the news link, which someone here is welcome to cut and paste to this site.

Regards,
Jason


It's good news indeed that production runs will be limited Jason .

I do have one concern though and it relates to you mentioning that in "most cases" the production run will be "less than 500 units world wide" which, in my opinion, is far too small for 1/72 die-cast armour models at the particular (hopefully reasonable) price-point at which they may be offered. I believe that production numbers between 1000 - 1500 would be more appropriate (depending on the number of different versions/liveries that are to be produced from each mould of course).

My reasoning is based on the fact that armour die-cast tends to be generally cheaper than aircraft and is very popular in 1/72 scale, not only for collectors, but also some wargamers and the like. My concern is that with production runs of 500 you are going to be upsetting many potential customers and not realising the profit potential of your great products (looking forward to the Flak 36/37 "88") .

Good luck at the show!
 

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