OK, I got the models and took some pictures to try to illustrate the small size of the (supposedly) 1/43 Lancia Lince. All of these models are 1/43.
This first picture is a little misleading because the Lancia is in the foreground, making it appear slightly bigger. It still looks small though, especially compared to the Sahariana:
This side-by-side picture is somewhat better. I don't see how those 1/43 figures could fit inside that supposedly 1/43 armored car. Does anyone know how many crew were in the Lancia? I suspect two at minimum, maybe as many as four?
This picture best shows off the difference in size. As I said previously, the Lancia is almost as small as a matchbox, while the Sahariana on the far right looks huge:
All that having been said, it's a nice model - but then, all of them are. ;-)